How to Get More Web Site Traffic by Giving a Big Hug!
It was evening by the time I reached Hudson, just outside of the island of Montreal.
Ken used to live in Hudson with his family until moving to downtown Montreal several years ago. I still had a few days until our planned meeting. But it was starting to sink in that I was actually going through with this whole adventure and very close to meeting Ken, who, for years, has been a virtual friend and mentor. Not just to me, but to so many people around the world.
But... My meeting with Ken was still far away, and right now I was pulling up into the driveway of Lise and Pierre. Lise came running outside when she saw the campervan, and the moment I got out she gave me this HUGE hug.
I felt at home :-)
Lise gave me a fierce fight, insisting that I crash on her couch. I still insisted on sleeping in my camper. My little home on wheels.
At Hudson with Lise...
Lise may have not hugged me so hard if she knew how tough I'd be on her when she showed me her plans for a new beach vacations SBI! site. She was really looking to generate more Web site traffic. And I may have been a bit too tough. I'll explain.
First, though, I had her go over refresh her memory as to what is the one vital thing you need to do in order to generate more Web site traffic - and that is...
I'm far from being an online pro and there are many people who know to read the online map far better than me, but I always say what I think (even if I know that it's not what the other side wants to hear).
Lise has been doing the SBI! thing for a few years and I could see in her eyes that she is so eager to get things going, succeed already and find a way to create more Web site traffic. Yeah, it is frustrating having to wait and figure out which is the correct path to take. That, I believe, is one of the biggest challenges there are. Continuing to invest all that energy into your site and not seeing fast results.
The key is to stay focused and to follow every single word of that Action Guide. That, for sure, will help you create more Web site traffic. I keep saying it over and over to who ever wants to listen, but it's all written in the Action Guide. The problem with the Action Guide is that it gets you so excited that you can't wait to jump ahead and forge on forward. When, in fact, you should hold your horses and let things sink in. Slowly. Step by step. And even if someone has read the Action Guide when he or she began, if things aren't going the way you want them to months or even years later, they just need to go back and re-read.
What happened with Lise was real funny.
We were talking about the new beach vacations site concept she was developing and I was making life hard for her asking all these questions on her vision for the new concept and how she was planning to generate more Web site traffic. Together we were trying to figure out what her passions were and how they could be transformed into this site that would bring her more Web site traffic.
Then, after two hours or so, Lise happened to mention, by mere coincidence, that she had built this other SBI! site about Caribbean cruises and dropped it after three years because it wasn't bringing in the traffic she expected. She wanted more Web site traffic and wasn't getting it. When she showed me some of the sixty or so pages she had built over those three years I was blown away!
I asked her how many pages she built during that last year before she decided to give up on the site and her answer was. None. Lise had not built a single page for a whole year and ultimately let the site go because just because she wasn't getting more Web site traffic and wasn't getting it.
The most fundamental equation in building a Web site is: content = traffic. The more content you build, the more Web site traffic you will get. When you don't build content - you won't get traffic.
It reminds me of that story about the guy who, for years, wanted to win the lottery. One day, one of God's angels pointed this guy out to God and told him that he was one of the most saintly people on the face of the earth and maybe God would consider helping him win the lottery.
God said that he would do it. No problem. But first, the guy had to do something he had never done before. Fill out a lottery ticket!
If you don't bust your buns to create content, good quality content, God will not send you traffic. I mean Google. Simple.
Now, I don't know what the results would have been with Lise's site if she went back and followed the Guide when she ran into trouble. But, I do think that the concept is exciting and it's really a part of who she is! Lise probably holds the Guinness world record for most Caribbean cruises - 22 cruises and counting.
The only thing that I noticed and that was very obvious in the pages of the caribbean cruise site was that the content wasn't written in her own special "giggly" voice. It was written well, but more like a magazine article.
There we go again. Back to the Guide. You need to find your voice and make your site as personal as you can. Your visitors are drawn into your site and its content by your personality. It's just like when I drove up Lise's street with my campervan and she dashed out onto the driveway and virtually pulled me in. And the moment I got out of the camper she gave me a big hug. That made me feel at home. That, I think, is what people need to feel when they come to a site.
For all those finding it hard to find their own personal voice, I'd take the time to read "Make Your Words Sell" (It's been made free.)
Jeez, if I was going on a cruise, I sure would want some advice from a cruise-master like Lise. (The closest I've gotten to going on a cruise was when I bought a $40 dugout canoe in Zaire and sailed with it for two months down the Congo river...)
Row, row, row your boat
the Congo River...
click to enlarge...
Our dugout canoe...
click to enlarge...
I don't know what Lise'll end up doing, but I sure hope she considers bringing her original site back to life one day. And I'm sure that if she remembers to take her time and refer to the Guide whenever she gets stuck, she will succeed in creating more Web site traffic!
(Jumping to the future for a moment, in 2011 Lise just dropped me a line that she dropped the cruise topic and decided to open an SBI! site on a completely different topic - www.just-easy-recipes.com. Good luck to Lise!)
After Lise took me on a guided tour of Hudson, including a tour-of-the-stars-houses - pointing out Ken's old house "where it all began...", we parted ways without forgetting a big hug and I set off to meet my first "real" SiteSell staff member - Daniel Kornitzer, COO (Chief Operations Officer). Drum roll, please...
I even got Daniel into the campervan...
Let's see if I understood what Daniel does, because when it comes to high-level execs and understanding their responsibilities, I sort of start blacking out. Luckily, SiteSell has just one big company exec - so I'll give it a shot.
SiteSell was once a small company. Few clients. Great service.
SiteSell grew. More clients. Still great service.
As the company grows, the admin and the infrastructure also need to grow. But, the big challenge is to maintain the same quality and care that the company provided when it was smaller.
That's Daniel's job. To oversee that the SiteSell continues to grow at just the right pace. And without any unwanted side-effects.
Phew! Now that I've got that behind me, I can tell you in laymen's terms that Daniel, with all those COOs hanging around his name, and all of his responsibilities, is a really sweet guy. He's down-to-earth, calm and collected.
It was rather odd to meet someone besides Ken that works at SiteSell. To me, SiteSell has always been Ken. I knew there was a group of people working together with him, but it's really easy to forget that because of who Ken is and how much of an active part he takes.
Meeting Daniel got me that much more excited about SiteSell (if that is at all possible) because I started to understand that the people at the helm of this ship are no less passionate about developing SBI! as I am passionate about using it.
There was one question I couldn't resist asking Daniel.
You see, I personally haven't had too good of an experience with my own day jobs. So, I gently asked Daniel if he hadn't considered building his own SBI! Web site and freeing himself from his own day job. And he slammed that curveball right back at me by telling me how excited he was to get up every morning and be a member of the SiteSell team.
And you know what, I deserved it.
I've never really considered a day job as being something good. But, I guess that if you love your work and the people you work with, your day job IS your freedom. Thanks for that one, Daniel.
I was also impressed with what Daniel told me about SiteSell being a "Green" company. With no offices and everyone working from their homes - there are no commutes, no energy being wasted, and just lots of great energy being invested in building one of the best life-changing products I've ever experienced.
I wish Daniel the best of luck with his day job. May he keep it and be excited about it forever and ever. And thus we all will reap the crops of his and his fellow SBI! staff members' hard work.
From there I drove to meet a very special man that was building Web sites, but not necessarily interested in making money from them...